Nike and World Cup

U.S. sporting goods maker Nike is not a current sponsor of World Cup in South Africa, but it concerns the extent of the network by the fans, but far ahead of the official sponsor Adidas.
According to Nielsen survey, 11 to open play in the World Cup a month before the discussion of network-related focus of a third of Nike dunk high, is the official FIFA partner adidas one time .
Nielsen to track on May 7 to June 6 found that the network message in English, of which 30.2% mentioned that Nike dunk low  is the World Cup, the most often mentioned related to the discussion of the company; Adidas is second rate 14.4%. The South African World Cup 32-race team expenses, will wear Nike Dunk uniforms nine appearances, including the United States team; Adidas sponsored by France with 12 teams.
Nelson, vice president of public relations Bomasite said: "The network let that assault-style social media promotion simpler, because the community site contagious." Nielsen to track weblog, web forum, video net site, "Facebook" and micro-Bo  Nike Dunk High Gold Diamond and so on, the search in which information about the World Cup in English. The subjects were 10 official World Cup sponsor, and the 20 competitors.
The so-called spot market, that is not a sponsor, but this activity through the promotion campaign to link up with the company's picture, imperceptible to consumers that the activities have a relationship with the company. Such promotion campaigns often target the World Cup, the Olympic Games such international sports events.
Nike produced a "write the next" commercials, featuring performers including England footy star Wayne Rooney and Portugal star C Lo, in a widely known video site received over 14.6 million hits. In contrast, the Adidas World Cup Star Wars-style commercials starring the British soccer star David Beckham, at the same site a week to attract over 280 online million hits.
Not all of the official sponsors of the promotion campaigns are non-sponsor rivals lose. Coca-Cola ranked third in the Nielsen survey, reference rate is five times the Pepsi. VISA card number five, the World Cup related discussion in reference to the number is 15 times the MasterCard. Sony sponsors mentioned five times as often as Panasonic, Philips times.